I.T. BTEC (Digital Marketing & Web Design)

Qualification: National Extended Certificate in Information Technology (Digital Marketing and Web Design options) BTEC Level 3
Exam Board & Specification Code: Pearson; Specification
Course Entry Requirements: C/4 in English Language GCSE.
Please make sure that you have understood the overall entry requirements to study at BHASVIC. These are available here and outline the GCSE grades you need to take up one of the Programmes of Study at the college.
Length and size of qualification: 2 year single course
Timetable hours: 4.5 hours per week
Assessment method: A combination of written exams and projects
BHASVIC Department: Computing and I.T.
Head of Department: Ruth Hilliard

What will I study?

You will explore social media websites, the ways they can be used to promote products & services and the potential pitfalls when using them for business purposes. You will develop a social media strategy for a business and implement it, developing and posting content and interacting with others; take part in Google’s Online Marketing Challenge, follow their Digital Marketing course and have an opportunity to achieve official Adwords Certification; review existing websites – thinking about their overall design and effectiveness; learn how to use HTML, CSS and JavaScript to design a website, develop & optimise it to meet your client’s needs; explore the hardware and software that form an IT system, and the way that systems work on their own & with other systems, as well as with the users. You will also learn more about digital devices and media, IT software, new technologies, transmitting & protecting data, online IT and the impact of & issues with using IT systems as well as studying the design, creation, testing and evaluation of a relational database system to manage information.

Is this course right for me?

IT, web & social media skills are closely linked with web and mobile applications development. The new BTEC courses have been developed with universities and industry specialists to ensure that they provide the vital knowledge, understanding and practical skills needed by today’s digital workforce in a business-oriented context. Although this course is assessed by mixture of examinations and coursework tasks, the emphasis on the latter suits students who enjoy getting their teeth into extended assignments which can be customised, allowing them to tailor tasks to their own interests.
The nature of IT and its use throughout all aspects of modern society means that it is chosen both by students with a wide range of interests as well as by those with a clear focus on this area.  The latter often combine this course with one or more from: Computer Science A level, Computing BTEC, Business Studies A Level and BTEC, Graphics A Level, and related courses in Media, Economics or Sciences.

Where next?

Students undertaking this course will have a wide variety of possible career directions. Students can continue with their studies to progress to a university degree which may be broader than the subject, such as engineering, artificial intelligence and games development. The course also prepares students for direct entry into a range of careers in the computing industry through apprenticeships or work such as social media specialist, content developer, web developer and IT project manager. There are a growing number of apprenticeships in this sector that could include Software Development, Cyber Security, Developer and Support Analyst roles. Degree apprenticeships (where you earn a salary and have your university fees paid for) are also another possible progression route from this course. Jobs that are directly related to the qualification could include IT Consultant, Researcher, Web Designer and Search Engine Optimization Support Officer. This qualification will also give you broader skills which can be transferable to most sectors of the economy. Useful websites to research careers and wider progression options could include The Tech Partnership, Target Careers, BCS The Chartered Institute for IT, All About Careers and The Apprenticeship Guide.

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